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Store locator usability: problems and best practices, part 3

by Mike B. Fisher on October 16, 2009

Quick Summary: In part 1 and part 2 of this article we looked at the ways in which store locators leave users frustrated, and we explored ways to address the problems.  In the third part of this article we look at some additional best practices and touch upon a few special considerations.

Continuing on with our look at store locator best practices, it’s also sensible to:

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Post image for Store locator usability: problems and best practices, part 2

Store locator usability: problems and best practices, part 2

by Mike B. Fisher on September 23, 2009

Quick Summary: In part 1 of this article we defined the problem: store locators often suffer from poor usability. Here in part 2 we continue our look at ways to improve them.

Let’s continue where we left off with our examination of improving store locators.

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Store locator usability: problems and best practices

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Quick Summary: Many would-be bricks-and-mortar shoppers go online to find the location of a nearby retail store. Often their efforts are frustrated by the poor usability of store locators. In this multi-part article we’ll examine the problem and explore some best practices.
It’s hard to imagine any company making it more difficult than necessary for customers to [...]

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The big cost of small usability problems

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Quick summary: User experience problems tend to be cumulative. Enough small problems can have the same effect as a few large ones – namely, causing users frustration and sometimes causing them to give up on your application or website. Crafting a good user experience requires finding and eliminating major usability issues, but less severe problems deserve [...]

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Regrettable User Experience: too much information

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With gratitude for (and apologies to) James Lileks and his outstanding book “Gallery of Regrettable Food”, this is the second in an occasional series called “Regrettable User Experience”. In each “Regrettable” article I briefly highlight a website or application practice that should be avoided entirely or executed in a very different way.
Next on our list is [...]

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Reduce costs and improve usability with visual standards, part 2

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Quick summary:  In part one of this two-part article we examined ways in which weak or missing visual standards detract from website and application usability. Here we look at ways to address the problem.

We’ve looked at the problems created by a lack of visual standards. And we’ve considered some reasons these problems arise. Now let’s [...]

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Reduce costs and improve usability with visual standards, part 1

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Quick summary:  Lack of attention to visual standards usually leads to poor usability. In the first part of this two-part article we’ll look at the reasons visual standards are important, the hidden costs of ignoring them, and the reasons standards are often weak. In part two we’ll delve into ways to address these problems.
There’s often [...]

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Review: “Selling Usability: User Experience Infiltration Tactics”

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Selling Usability: User Experience Infiltration Tactics
John S. Rhodes
2009
This is a very different type of user experience book. In “Selling Usability” John Rhodes explores ways in which a UX professional – or anyone wishing to push a UX agenda – can instill user experience concepts and activities into a company using a “bottom up” approach. It’s [...]

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