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Memo to banks: where are the memos?

by Mike B. Fisher on November 17, 2011

Quick Summary: In this article I highlight a simple but important feature missing from many bank and financial websites. I also show an example of a bank that has the feature but implements it badly, and one that offers the same function but a much better experience.

The more a company relies on technology to serve its customers, the more it has to gain or lose by the quality of its online user experience.

Increasingly, companies have begun to get the message. However, I’ve noticed that financial service websites often lag behind in adopting user-centric features.  One in particular stands out as either missing or badly implemented.

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Steve Jobs, 1955-2011

by Mike B. Fisher on October 6, 2011

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains or the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”

 

 

 

 

 

 

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UX Booth guest article: user testing personality types

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I’ve written an article for UX Booth entitled ‘Meet the Respondents: Understanding User Personalities’. The article goes into some of the common personality types you’re likely to meet when conducting user testing.

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Simple user interfaces: the snow plow principle, part 2

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Quick Summary: In part 1 of this article we covered what I call the user interface “snow plow principle” – the notion that displaying too much information and offering too many options is akin to driving a snow plow to the corner store to get your groceries. Here in part 2 we look at some [...]

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Simple user interfaces: the snow plow principle

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Quick Summary: A key goal of user experience design is to keep things simple. Unfortunately websites and applications create problems for users by employing interfaces that are too complex. In this article we’ll explore a way to think about what interface elements are truly necessary for your users, and which can be reconsidered or eliminated.

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7 reasons to avoid remote user testing

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Quick Summary:  In part 1 of this two-part article I explained the top reasons that remote user testing can be a great way to gather user feedback. But remote testing has also has an ugly side. Here in part two we explore some of the significant drawbacks.

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5 reasons to love remote user testing

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Quick Summary: There are many reasons to love remote user testing; in part 1 of this 2-part article I explain what I consider to be the 5 most important benefits. In part 2 I’ll explain why sometimes it’s wise to avoid remote testing entirely. I recently completed a fairly exhaustive user testing project for a [...]

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Store locator usability: problems and best practices, part 3

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Quick Summary: In part 1 and part 2 of this article we looked at the ways in which store locators leave users frustrated, and we explored ways to address the problems.  In the third part of this article we look at some additional best practices and touch upon a few special considerations. Continuing on with our [...]

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