Quick Summary: In this article I highlight a simple but important feature missing from many bank and financial websites. I also show an example of a bank that has the feature but implements it badly, and one that offers the same function but a much better experience.
The more a company relies on technology to serve its customers, the more it has to gain or lose by the quality of its online user experience.
Increasingly, companies have begun to get the message. However, I’ve noticed that financial service websites often lag behind in adopting user-centric features. One in particular stands out as either missing or badly implemented.
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