Readable type = usable type, part 2

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Quick summary: Improving type readability doesn’t have to be difficult. Attention to a few basic rules can ensure that users can easily notice and read important text on your website or in your application.
In this article we’ll examine the ways in which type readability affects usability and user experience and we’ll cover some best practices [...]

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Readable type = usable type, part 1

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Quick summary: The visibility and readability of website type is important to nearly every online process. Yet many websites still miss the boat. Type is often too small, low contrast, displayed in dense blocks, or displayed where users may not see it.
It’s easy to find examples of type treatments that detract from usability. Instructions, product [...]

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Why require registration? Part 3

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Quick summary: In parts 1 and 2 of this article we examined the ways in which registration affects usability and conversion. In this final part I’ll suggest some things to consider as you define your registration strategy.
Naturally there’s no single approach to registration that works best for every situation. However, there is one overriding concept [...]

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Why require registration? Part 2

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An increase in conversion is often better than an increase in user registrations. To achieve this, it sometimes makes sense to eliminate registration entirely. Or, integrate it into the purchase process. It can also be wise to offer limited functionality without registration but encourage users to provide additional details to “unlock” information or functionality.

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Why require registration? Part 1

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Many e-commerce websites require registration as part of the purchase process, and many web applications require full registration upfront before users can demo the product. Does this paradigm really make sense?

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Regrettable User Experience: website background music

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Let me be clear: I’m not referring to websites that employ music as part of user-triggered product demonstrations, slide shows or other multimedia displays. I’m referring to websites that begin playing a soundtrack as soon as you hit the home page, and continue playing it as you move through the site.

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Product image best practices, part 3

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Here in part 3 of this 3-part article we’ll examine exceptions to product image rules. We’ll also touch upon the reasons product images can have such a big impact on conversion.

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Product image best practices, part 2

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In part 1 this article we looked at ways to ensure that your product images are of suitable quality and make it easy for users to see and compare your products. Here we look at the advantages and disadvantages to presenting product images in various ways.

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